How to fix the industry, part 6
OGT and the final word
Are you sick of this yet? I know I am, and it was my idea. But I sent out a lot of requests, and was pleasantly surprised to find most of them got responses.
OGT runs Anime Wa Bakahatsu Da!, and contrary to its explosive-sounding name, it’s a place where I go for rational discussion and well-thought-out blog posts, not to mention the only place I know of where someone is as much of a fan of Real Drive and Itazura Na Kiss as I am right now. I love the site, and I know OGT is a big anime DVD buyer, so I was expecting to love this response:
The problem with the anime industry these days isn’t wholly dependent on the fact that people aren’t buying DVDs (I’m, frankly, surprised that you can still buy a “limited-edition” Haruhi DVD 1 + boxset when I was pretty sure that they wouldn’t be available after a month of sales. Unless the “limited edition” was a sales gimmick, but that’s kind of hard to believe), but a complex problem involving the economy in general, the companies’ own questionable spending ethics (over-saturating the market), and a few other Mysterious Economic Problems are partially to blame as well. I don’t think totally eliminating fansubs and forcing everyone to buy DVDs sight-unseen is the solution, and I still maintain that it’s 100% A-OK to watch fansubs, as long as you buy the series you enjoyed. Define “enjoy” however you feel like it, make decisions based on price point vs. how much you enjoyed it, make sure you have food to eat and a roof over your head, etc.–I own a ridiculous amount of anime DVDs, and question only a fraction of their purchases, but I’d never expect someone to buy more than a quarter of what I have over the years. The best thing R1 and Japan can do–and they’re testing the waters already, in a haphazard way–is to simply beat fansubbers at their own game, and give the audience legal, official digital subs with little or no turnaround and at a small price point. But that’s not going to work unless people actually buy things, digital, physical, or otherwise. Information is free, but to keep it that way, sometimes a system needs to be fed with specie.
I sometimes wonder if sales of anime DVDs are relatively well distributed or if about 5 people buy most of them. I own less than a hundred DVDs of any kind, anime or otherwise, and I generally only buy anything if it’s best-of-breed or I just feel like rewatching. Netflix, or in the past, a conveniently located video rental, is perfectly acceptable from me. But there are people like OGT (and some others I know that I can immediately think of) who buy DVDs like they’re going out of style.
That brings us back to that numbingly-repeatable question: has the current age of internet-distributed fansubs altered that pattern any? Well I, for one, am buying more anime DVDs because anime is in my face a little more, but I could also attribute that to my blogging, since that has definitely sped up my purchasing as well.
As mentioned in some of the earlier comments, we DVD-buying fans are probably not going anywhere anytime soon, and if anyone is attached to the sight of a brightly-colored shelf of DVDs, it’s otaku. But just like the changing music market of the past few years, a host of issues — whether practical, technological, or economic, may make those shelves expand a little slower than they used to.
